Our Newest RFC Ambassador Heads to Cannes

Reel Families for the Change

For Immediate Release

"RFC Heads to Cannes
with New Ambassador”

       Atlanta, Georgia (5/15/2023) – Reel Families for the Change (RFC), the nonprofit committed to generating solutions for working families in the screen industry, is proud to announce our newest Public Ambassador, Julianna Pitt

       Hailing from Atlanta, Georgia, Julianna is an award-winning Director, Executive Producer, Screenwriter, and Actress. Julianna also serves on the Board of the Alliance of Women Directors and has been named an emerging director by the Commercial Directors Diversity Program’s initiative: the 50/50 Honorable Mentorship Program.

        Her previous films, ONE PERCENT, PANDEMIC ZOOM, and HIPSTER-ON-HUDSON, which blend genres and tackle issues of female identity, intergenerational relationships, and community, have been festival favorites. Her latest film, a fully female-led short, KEEP IT TOGETHER, is making its rounds after a highly successful crowdfunding campaign on Seed & Spark.

       A proud mother-filmmaker, Julianna firmly believes that “there shouldn’t be a choice between raising children and having a successful career, and womxn should be able to comfortably enjoy both.” As RFC’s newest Public Ambassador, her work will center on helping the organization put its foremost principles into practice to achieve just that.

        Julianna will spearhead local advocacy efforts around living wage, comprehensive insurance, time-sensible days, and dependent care solutions for screen workers in the southeastern United States. She will also represent the organization at festivals, conferences, and other industry events to help spread the word about RFC’s work and expand the organization’s coalition, which currently spans the continental United States, Canada, and the UK.

       From May 16th to May 27th, 2023, Julianna will be attending the Cannes Film Festival. As one of the world’s most prestigious festivals, an opportunity to attend or showcase one’s work is vital to a filmmaker’s professional advancement.  Cannes is also one of the only festivals in the world to consistently prioritize affordable childcare for its attendees; eliminating one of the foremost barriers to attendance – and thereby advancement – for many filmmakers with families.

        We, at Reel Families for Change, are inspired by Cannes’ commitment to childcare. Their consistent prioritization of family-friendly practices for the last six years is not only an investment in attendee well-being, but equity and inclusion too. We aim to replicate these efforts on US-based productions and at industry events with the help of like-minded collaborators.

        If you wish to learn more about our mission, explore a collaboration, or make a tax-deductible donation to support our cause, we invite you to find us in Cannes, or further explore our website at www.reelfamilies.org

       Remember: every contribution makes a difference. We look forward to connecting with our peers in Cannes and continuously doing our part to craft a culture of care in the screen industry.


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